Resort wear distributors by trade. Outdoor enthusiasts by nature.

Meet the Red Rock Crew

It’s no secret why we got into the wholesale resort wear business. Fellow lovers of the outdoors and passionate adventurers, every member of our team has been the awestruck visitor of national parks, monuments, heritage sites, and beyond, looking for ways to wear our hearts on our sleeves as we returned home.

We’ve explored every corner of resort town shops, searching for the perfect representation of our experience that also matched our style. We believed in the unicorn – the magical combination of memory, style, fit, and function – and pursued it fervently. Ultimately, after hundreds of combined t-shirt, sweatshirt, and hat purchases that always left something wanting, we decided to create the unicorn ourselves.

Leading by design, we started Rock Canyon Clothing. To this day, encapsulating incredible places and experiences is our top design priority.

We couldn’t be happier to call our resort store owners friends and clients. We believe in the heart of small business, especially in seasonal communities, and we’re proud to be able to support their growth and development through our shared passion for the outdoors.